Product Marketing Manager

Job ID SWG-0613988 Job type Full-time Regular Work country USA Position type Professional Work city - Any, Posted 22-Oct-2013 Travel 10% travel annually Job area Marketing & Communications Business group IBM Software Group Job category Marketing & Communications Business unit SPSS Job role Market Management Market Segment Manager Job role skillset Worldwide Market Commissionable/Sales-Incentive jobs only No

Job description

Develop product positioning and messaging that differentiates IBM SPSS Modeler capabilities and solutions in the market Communicate the value proposition of the product to IBM sellers and partners and develop the sales tools that support the sales cycle Plan the launch of new releases and play a key role in the cross-functional implementation of the plan Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition and how to displace them Help develop the strategy for the marketing programs that drive demand for your products through all channels Determine, plan, and measure all of the vectors through which the product will meet its revenue goals including channels, geography, and industries. Provide Product Management with clear market requirements linked clearly to present and future opportunities and work with Product Management to determine requirement priorities. Act as a key evangelist for the use of IBM SPSS Modeler with a deep familiarity of key customer engagements including technology used and results attained. Work closely with fellow Product Marketing Managers to ensure transparency, communication of activity, and constant alignment to the overall market strategy for Predictive and Business Intelligence products and solutions.

Required Bachelor's Degree At least 5 years experience in Predictive Analytics, Statistics, Business Intelligence Readiness to travel 10% travel annually English: Fluent

Preferred Mathematics

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.