Demand Programs Professional Job

Job details

Job ID S_D-0636927 Job type Full-time Regular Work country USA Position type Entry level Work city - Any Posted 11-Feb-2014 Travel 10% travel annually Job area Marketing & Communications Business group IBM Sales & Distribution Job category Marketing & Communications Business unit Mktg S&D Job role Demand Programs Professional Job role skillset General Commissionable/Sales-Incentive jobs only No

Job description

The Demand Programs professional has end-to-end responsibility for program and campaign planning and execution. Demand Programs professionals define campaign objectives, and are accountable to brand and client set business leaders for delivering agreed to levels of demand program results. They determine their target audience leveraging persons and constituency segments, gather insights - including identifying natural language keywords, understanding what is considered of value and relevance to the target, and finalizing their unique value proposition - and create a 360-degree execution plan. This up-front program planning involves gathering and synthesizing input from Market Management individuals in the various brands supporting the program. Demand Programs has responsibility to select the most relevant organic and active marketing routes to market for product/solution offerings, manage the program budget to an expected ROI (Return of Investment), optimize efforts through iteration, and achieve and exceed the program objectives. Demand Programs owns and manages agency and vendor relationships in support of the integrated program plan. The World Wide Demand Program professional works with World Wide Market Management and Sales to determine the optimal global demand generation strategy in support of the business strategy/objectives, including end-to-end campaigns and aligned sales plays. The World Wide demand generation strategy integrates the right mix of Digital and Organic Marketing, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising to generate new leads and move existing leads through the cycle of belief to realizing value. The Worldwide Demand Programs Manager collaborates with other marketing disciplines (Market management, Market intelligence, External Relations, and Corporate/Brand Advertising) and IBM Agencies to ensure that messages developed for inbound & outbound touches embody the IBM Brand and brand quality. The Regional Demand Program Professional collaborates with Regional Market Segment Manager and Enablement to leverage local insight and select the appropriate programs, campaigns and sales plays to support local business objectives. The Regional Demand Programs professional leverages available Worldwide Demand Programs campaign and sales play strategies, plans, offers, and assets, tailoring them as needed for the local market and ensuring an effective local response and lead management process to support campaign execution and deliver on agreed-to local objectives. The Regional Demand Programs professional ensures local messaging reflects IBM's Brand in a quality manner and that they are well-coordinated and well-timed in the local marketplace.

Required High School Diploma/GED Readiness to travel 10% travel annually English: Fluent

Preferred Bachelor's Degree

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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