Job Description Associate Brand Manager Summer Internship - MBAs

Job Number:

 13000OOV

Unposting Date

 : Ongoing

Schedule

 : Full-time

Primary Location

 : United States-New Jersey-Englewood Cliffs

Shift

 : Day Job

Job

 : Marketing

Travel

 : Yes, 10 % of the Time 

Description

 

 

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com. 

PROGRAM OBJECTIVE:

To introduce students to Unilever through a challenging and rewarding summer internship, this offers a first-hand glimpse of the Associate Brand Manager role, while learning marketing and operations practices working with some of the world’s leading brands. The internship will combine formal training with practical hands-on experience working alongside other members of a brand team and the opportunity to contribute to business goals.  The aim is to use this experience as a pathway to future employment.

Through their individual assignments and training courses, all students will gain exposure to the following areas:

·         Brand Communication

·         Consumer and Shopper Insight

·         Marketing Operations

·         Customer and Channel Planning

·         Digital and Social Marketing

·         Brand Communication and Activation

·         Shopper Marketing

Specific brand assignments will vary, but past interns have had the opportunity to support product launches, lead a focus group, provide recommendations to senior leaders and participate on cross-functional teams. The ABM intern will be fully integrated into the business team, and the assignment will allow a realistic view of the full-time Brand Management role.

 KEY RESPONSIBILITIES:

·         Plan and execute a marketing project for one of Unilever’s brands with tangible impact in the marketplace

·         Participate in the development of new ideas, re-stages, product development, line extensions and advertising

·         Participate in the development and evaluation of creative executions, including packaging and promotion

·         Prepare analysis of business, consumer and competitive needs

·         Participate in the analysis of market research results

·         Understand the financial operations of a brand (P&L, advertising spend, etc.)

 SUCCESS PROFILE:

Candidates for the role of associate brand manager intern will have completed their first year of an MBA program, ideally in Marketing. He/she will possess strong leadership competencies; analytical ability and strategic thinking skills; strong communication skills; the ability to understand complex business issues and to manage effectively in a fast moving, dynamic environment; the ability to be creative, demonstrating consumer empathy, a self-starter who likes to make decisions and has a passion for Marketing. Prior experience in Consumer Packaged Goods, marketing, or an agency environment is a strong plus.

LOCATIONS:  Englewood Cliffs, NJ

CANDIDATES MUST BE LEGALLY AUTHORIZED TO WORK IN THE U.S.

Unilever is an EOE/AA employer      

   Website: www.UnileverUSA.com