Job Description Associate Brand Manager - Full-Time Marketing MBA

Job Number:

 13000OO8) 

Unposting Date

 : Ongoing

Schedule

 : Full-time

Primary Location

 : United States-New Jersey-Englewood Cliffs

Shift

 : Day Job

Job

 : Marketing

Travel

 : Yes, 10 % of the Time 

Description

 

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

 

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

 

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.

 

OUR CAREER PROPOSITION:

Designed to turn talented MBA’s into managers, our career proposition will build leadership capability and accelerate your development.  We offer one job rotation of 18-24 months each in roles with significant responsibilities and the expectation of tangible impact while providing insight into the organization.  The program will give you the opportunity to test and develop your skills, and make an immediate contribution to the business. 

 

While you learn on the job, you will have access to structured courses and exposure to specific programs to help you build your expertise.  You will have a wide variety of experiences developing skills relevant to your job in a fast-paced, challenging work environment, and as you progress, you will develop your leadership capabilities as well.We will support you every step of the way, but much of your progress will be up to you. Advancement to managerial positions is based on performance and predicated on business needs. In order to reach your goals, you will need to be focused and ambitious, able to identify opportunities, and be ultimately responsible to own your development. We are looking for dynamic individuals with differing views, ideas, experiences and backgrounds who have the ability to relate to consumers.

 

KEY RESPONSIBILITIES:

Develop and present our brands memorably, helping them to stand out in a crowded and competitive marketplace. As a newly hired marketing MBA, the incumbent will be expected to tangibly contribute to the performance and competitiveness in the marketplace while gaining exposure to every aspect of the business, as it relates to their brand assignment.

 

Marketing at Unilever is split into distinct disciplines.  Brand Developers are responsible for creating the actual brand mix, from consumer insight to fully qualified product mix to qualified advertising.  Brand Builder’s are responsible for deploying the brand’s communication and innovations within their Region (North America) and through customers.  Based on business need, the incumbent will typically be assigned to either brand development or brand building. It is expected that he or she will have experiences in both before promotion to manager.

 

Brand Development builds world class mixes, defines category strategy and delivers innovation and communication. Responsibilities may include:   ·         Assist in the guidance of all brand communication and innovation development. ·         Assist in brand innovation projects, coordinating initiatives to deliver quality innovations. ·         Work closely with Brand Building team to ensure consistency as the communication and innovation is deployed in the marketplace

Brand Building brilliantly implements fully integrated brand mixes in the local market and leads P&L delivery. Responsibilities may include:   ·         Assist in the integrated marketing plan development ·         Assist with the setting of  national level brand key performance indicator’s and channel marketing strategy ·         Assist in the execution of activation programs in different customers ·         Assist in the launch management of innovation ·         Provide mid and long term demand forecasting

 

CAREER PATH:

Brands are at the heart of our business and Unilever offers vast and exciting career opportunities within the Brand Marketing function. As one of the world's greatest consumer goods companies, we remain committed to marketing excellence by providing outstanding development programs and challenging career paths across the full scope of our business. Career Planning for marketers may include a rotation to and/or progression within such areas as Sales, Customer Marketing, and Integrated Marketing, building a broad appreciation of brand management and strengthening key leadership competencies.

 

SUCCESS PROFILE:

Candidates for the role of associate brand manager will possess strong leadership competencies; analytical ability and strategic thinking skills; strong communication skills; the ability to understand complex business issues and to manage effectively in a fast moving, dynamic environment; the ability to be creative, demonstrating consumer empathy and passion for Brand Management.  Prior experience in Consumer Packaged Goods, marketing, or an agency environment is a strong plus.

 

Educational Requirement:

Successful completion of MBA degree

 

LOCATIONS:

Englewood Cliffs, NJ

 

CANDIDATES MUST BE LEGALLY AUTHORIZED TO WORK IN THE U.SN