Market Management Market Segment Manager

Job ID SWG-0608554 Job type Full-time Regular Work country USA Position type Professional Work city - Any, Posted 08-Oct-2013 Travel 25% travel annually Job area Marketing & Communications Business group IBM Software Group Job category Marketing & Communications Business unit EMM Job role Market Management Market Segment Manager Job role skillset Worldwide Market Commissionable/Sales-Incentive jobs only No

Job description

We are looking for a Market Segment Manager to join our Industry Marketing team within the Software Solutions Group (SSG) portfolio of products. This portfolio spans Smarter Commerce, Business Analytics and Enterprise Content Management. This individual must have deep industry expertise within manufacturing in general, but with preference toward skills in industrial and discrete manufacturing in particular. Much of the focus of this role will be on supply chain and procurement processes, especially with respect to planning and optimization activities. Prior experience in marketing or business development is essential as is the ability to speak publicly and to interact with clients, media and analysts. To be successful in this role, the individual must be a quick learner – of products, markets and processes; be able to network extensively and effectively across the various IBM marketing and sales entities worldwide; and, most important, know how to relate to and engage with line of business executives at our customers. This individual will act as the primary marketing interface to the sales enablement leads, sellers and other marketing groups; develop a thorough understanding of the market and define the overall strategy for the market segment including offering plans, channels/routes to market and business case; and, provide guidance on market positioning, messaging, value propositions and differentiation into the marketing programs in order to effectively meet the needs of the market segment. Day-to-day responsibilities will span three primary areas: first, development of appropriate thought leadership in the form of white papers, articles, speaking engagements and social media; second, develop high-quality presentations, prospecting guides, and related seller-enablement assets; and third, engage directly with sellers and key clients to develop a strong pipeline of opportunities.

Required Bachelor's Degree Readiness to travel 25% travel annually English: Fluent

Preferred At least 8 years experience in Apply Insight on Client Roles, Needs & Preferences At least 8 years experience in Develop Offerings/Solutions Strategy At least 8 years experience in Apply Marketing Strategy & Planning

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.