Posted Position Title BP Cell Culture Marketing Manager

Job Number	1927629
Business	GE Healthcare
Business Segment	Healthcare Life Sciences
About Us	What do you envision for your future? At GE Healthcare, our vision involves looking at Healthcare in a completely new way. Focusing on earlier, pre-symptomatic disease detection and prevention, instead of late diagnosis. Helping clinicians access more information and intervene sooner with targeted treatments so their patients can leave longer, fuller lives. We believe we can help make that happen – and we’d like you to be a part of our mission. As a global leader, GE can bring together the best in science, technology, business and human resources to redefine the frontiers of healthcare. Something remarkable happens when you bring together people who are driven to make a difference – they do. ---Your Life. Your career. Your purpose. Re-imagined--- About our Life Sciences business: Life Sciences delivers breakthroughs in drug discovery, biopharmaceutical manufacturing and the latest in cellular technologies, so scientists and specialists around the world discover new ways to predict, diagnose and treat disease earlier. The Life Sciences business also makes systems and equipment for the purification of biopharmaceuticals. What makes GE Healthcare different? Leadership & Learning - Learning is more than a classroom activity. It’s how we come together to embrace change, develop skills for change, and get energized. GE spends more than $1 billion annually in employee development and leadership training. What makes GE Healthcare different? High-integrity business practices - Ours is an invigorating, high performance environment that emphasizes high-integrity business practices. We seek to lead in workplace and marketplace integrity by respecting the human rights of everyone touched by our business, and by enforcing legal and financial compliance. What makes GE Healthcare different? Culture at a personal level - We all have varying priorities at different stages in our lives. Recognizing that this may mean different things to different people, GE Healthcare strives to meet the needs and desires of its employees on a personal level. This is accomplished by working to align career opportunities with the priorities of talented individuals throughout the organization. What makes GE Healthcare different? Committed to personal growth - At GE Healthcare, we pride ourselves on growing leaders of tomorrow. Our people, processes, and culture are designed to support and grow the individual, giving them the opportunity to develop their skills in a variety of ways while moving throughout the organization. We are dedicated to helping you build a career at GE Healthcare. What makes GE Healthcare different? Total Rewards - GE Healthcare focuses on the total reward package in order to attract, engage and retain top talent in the organization. With a structure that rewards performance, behaviors and values, GE Healthcare is proud to offer competitive compensation and benefit plans at all levels of the organization. What makes GE Healthcare different? Community Involvement - We believe a company does well when it does good. This belief drives organizational practices – from the philanthropic efforts of the GE Foundation to the millions of volunteer hours donated by our employees towards community initiatives worldwide.
Career Level	Experienced
Function	Product Management
Function Segment	Product Management
Location(s) Where Opening Is Available	United States
U.S. State, China or Canada Provinces	Massachusetts
City	Westborough
Postal Code	01581-1019
Relocation Expenses	No
Role Summary/Purpose	GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. We are searching for a full-time, experienced marketing program leader to plan, coordinate and execute marketing activities within the upstream (cell culture) area. This position is in the BioProcess team. The purpose of this function is to support the needs of the Upstream portfolio with all marketing collateral, branding and positioning material. Additionally this individual will drive the plans for proactively marketing the cell culture portfolio into the academic segment.
Essential Responsibilities	• Work under the supervision of the Upstream Marketing Leader to define, align and support production all branding, labeling, scientific and sales enablement material. • Ensure consistency of marketing materials for cell culture media, sera and reagent products. Work with MARCOM and Marketing Operations to maintain documents at current standards. • Develop a marketing plan for cell culture media, sera and reagent products focused on academia and basic research. Liaise with Upstream MST leader and Academic MST Leader (RAM) to align plans. This will include supporting distributor marketing strategy. • Develop, distribute and maintain distributor materials for cell culture media, sera and reagent products. • Inbound marketing: monitor inbound channels for cell culture media products. Identify and develop areas of engagement. Work with web team and Marketing Operations to develop a funnel of online prospects and nurture them towards purchase, in alignment with regional commercial goals.
Qualifications/Requirements	• B.A. or B.S. in cell biology or a related field. • Minimum five years’ experience in biology or a related field. • Outstanding interpersonal and communication skills (written and oral); able to communicate in a concise, truthful, engaging and convincing manner. • The ability to manage multiple projects and to adapt to changing priorities. • High attention to detail is critical. • A curious mind with an ability to quickly learn technical and scientific aspects of various products and application areas. • Proficient in MS Office, email and online communication tools. • Customer focus and the ability to build strong ties with stakeholders and peers. • Fluency in English. • This position may involve international travel – up to 25%.
Additional Eligibility Qualifications	GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics	• Past experience in sales or marketing preferred. • Fluency in multiple languages is a plus. • The ideal candidate has past experience and a passion for the Life Sciences industry • The ideal candidate has a background in the biosciences industry

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