Citibank
delivers a wide array of banking, lending and investment services to
individual consumers, as well as to small businesses. Our U.S. Branch
Network is comprised of over 1000 branches across 13 states complemented
by 24-7 access to customer service through a network of fee-free ATMs,
CitiPhone Banking®, Citibank Online and Citi Mobile. Citibank's
products and services cover a wide range of client banking needs
including basic banking (checking and savings accounts, investment
products), mortgages, small business, commercial banking, investment
advisory services, and financial needs and analysis tools to enable
Citibank to bring tailored solutions to every client.
Position Summary:
The Personal Banker creates and manages a sales plan delineating optimal
methods for achieving sales goals through interaction with clients,
prospects, internal partners, and other external contacts and through
engaging in events and other marketing activities.
Position Responsibilities:
• Leverage Citi's customer leads and other lead generation techniques
(e.g., referrals, community outreach) to identify new prospects and
cross-selling opportunities with current clients.
• Conduct discussions with prospects to understand background and identify needs; clearly communicate potential solutions.
• Conduct outbound sales activities (e.g., phone out-reach, community
events, meetings with local businesses) to establish visibility in the
community and drive business to the branch.
• Execute integrated sales, relationship, and credit strategies that are aligned with the branch's business plan.
• Cultivate partnerships with segment partners (e.g. Commercial and
Small Business, Home Lending, Financial Advisors, Citigold) to obtain
and provide appropriately qualified referrals; meet periodically with
segment partners to review goals, discuss strategies, and solicit
feedback and coaching.
• Take ownership of the client experience including on-boarding and
resolve service issues as appropriate through follow-up from self and
other Citi resources following client transactions.
• Schedule periodic meetings and check-points with clients to provide value-added services.
• Assist in execution of branch events; invite clients and prospects to
events; actively engage with attendees and follow-up to develop a
network and grow branch business.
• Understand and consistently adhere to all operational controls to
ensure the safety and security of client and bank assets; complete
required regulatory/compliance training.
• Provide Tellers and other branch staff with coaching and guidance on
products and special programs, identifying client needs, and providing
appropriate referrals.
The information listed within this description summary is intended
to indicate the general nature and level of work. It is not designed to
contain or be interpreted as a comprehensive account of all the
responsibilities, and/or minimum qualifications required of an employee
assigned to this position.
NOTE: You may be required to take a timed online assessment once you
complete an online profile. If you need to take the assessment, you will
either be directed to do so immediately or you will receive an email
with instructions on how to access the assessment within the next few
days. Please ensure that your email address is accurate on our system,
and please note that the assessment invitation may go into your spam
folder rather than to your inbox. The assessment will require 45-60
minutes of uninterrupted time to complete.
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