| 39642BR | |
| Sales - Commercial | |
| Full Time - Exempt | |
| United States | |
|
Context/Scope:
This position will be based out of Pleasanton, CA. Travel is on average 20% or less.
· Directly
supports Safeway customer team by fulfilling required tactical and
strategic category management and sales support functions with a heavy
emphasis on daily analysis, schematic design and business development
projects.
· Primarily
responsible for executing category management at the account: category
assessment, planogram development, assortment optimization, promotional
planning and evaluation, account business plans, shopper insights.
· Influence
account to drive Spirits business in the ways that benefit both Safeway
and Diageo’s performance via improvements in distribution, shelving,
assortment, promotion, pricing and sales.
Complexity of Role
· Have
a solid understanding of business, financials, products/services, the
market, and the needs of Safeway; may help develop colleagues'
understanding; may be recognized as an expert in one area.
· Complexity is high (territory/account, products/services, sales or account management process)
· The
role requires a significant level of collaboration and the ability to
influence decisions within the Sales Team(s), the customer (s), and
occasionally at the Diageo corporate level.
· Deep understanding of category management practices and ways of working
· Coordinate with cross-functional teams - sales, trade marketing, finance
· Demonstrated
leadership role in aligning customer and Diageo strategies and ensuring
appropriate tactical enablers are planned and executed. Develop and
foster relationships at the Safeway corporate and divisional levels.
Decision Making
Decisions are guided by policies, procedures and business plan; receives guidance from senior manager.
Key Outputs:
· Influence
the development of category plans while aligning Safeway and Diageo
strategies. Ensure appropriate tactical enablers are planned for and are
executed.
· Lead
efficient product assortment optimization process, segmentation and
shelf merchandising efforts by developing, implementing and upholding
shelf management strategy that is consistent with Safeway and Diageo
shelving standards.
· Delivery
of standard category management practices: shelf management, promotion
planning/analysis, pricing strategy/analysis and business development
projects.
· Creation and maintenance of category scorecards with proactive action step recommendations on ongoing basis.
· Develop
and maintain a pipeline of fact based actionable consumer and shopper
insights relevant to customer needs to steer category strategies that
influence key sales drivers.
· Assume expert role and ownership of assigned tools, processes and tasks.
· Build and transfer Category Management capabilities across the Team.
· Provide
fact and insight based support to sales team with innovation and
program sell-in, post promotional reviews and proactively communicate
issues/opportunities
Qualifications and Experience Required:
· College degree or equivalent work experience required
· Minimum
3 to 5 years relevant experience required, preferably Category
Management experience in Consumer Packaged Goods or Beverage Category
· Highly prefer strong technical experience with advanced software skills relevant to Category Management function - this
includes syndicated data systems (Nielsen, IRI, Spectra), shelf
management software (Apollo), Microsoft office (Excel, PowerPoint,
Word), and ideally also includes exposure to Safeway’s Nielsen Optura
systems (AOD, RDDS, ShopperVue)
· Strong analytical and presentation/communication skills
· Proven track record of success in functional/technical skills, decision quality, problem solving and business acumen
· Sales experience with major CPG or beverage category preferred
· Previous category captaincy or equivalent experience preferred
· Beverage Alcohol experience highly preferred
| |
| Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws. for details on how to apply please visit http://www.diageo-careers.com/en-row/searchandapply/Pages/SearchOpenings.aspx |
Tuesday, 4 February 2014
External Job Title Category Development Manager, Safeway
Posted by Unknown on 22:29 with No comments
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