Friday, 21 February 2014

Category Manager

Posted by Unknown on 06:13 with No comments

Mason, Ohio

Sales

Description: Great opportunity to join the Pepsi-Cola Beverage team, supporting the Kroger Grocery Category Management agenda providing category analysis and action plans for the development of the largest US Grocery retailer. Supporting a diverse portfolio of PepsiCo beverage products, competitive CSD and Non-Carbonated brands, and implementing PBC, bottler, and retailer strategies for mutual success. This is an excellent position for a junior Category Manager seeking experience in our world class category management team.

  • Identify, measure, and quantify marketplace trends and opportunities. Collaborate with retailer on Beverage Category Learning Agenda.
  • Develop category plans that meet retailer & PBC objectives while following the Customer Centric Insights 360 process (internal category management process).
  • Present strategic insights to retail customers to support selling initiatives, and gain alignment of major initiatives at multiple levels of the organization.
  • Provide retailer with category and division specific opportunities & action plans that drive retailer & PBC priorities.
  • Create customized retailer specific selling stories leveraging all available selling materials & enablers provided by HQ.
  • Contribute to innovation sell-in by presenting consumer/category story.
  • Teamwork is essential in this role, as this person will work very closely with the account sales leads, other supporting bottlers in the retailers area, as well as the retailer
  • Drive brand and category growth by implementing best-in-class solutions.
  • Soft skills: Comfortable presenting ideas and concepts to groups of varying seniority and levels within an organization; ability to contribute in a cross-functional team environment.


Professional/Academic Experience:

  • Bachelor's Degree Required
  • 3+ years experience in Insights/Category Management /Sales background with consumer packaged goods organization (Beverage industry or DSD preferred)
Technical Skills:

  • High proficiency in Excel and PowerPoint and solid knowledge of Syndicated POG and Consumer Panel information (IRI Symphony platform)
  • Working knowledge of Kroger shopper and POS data; dunnhumby and Market 6 a requirement
  • Strong analytical skills: ability to link strategies and objectives to develop a plan
  • Excellent communication skills: ability to send and receive information clearly and concisely
  • Planning/organization skills; ability to make decisions and solve problems; ability to seek out and optimize PepsiCo information sources outside of the Kroger team when needed
  • Solid leadership skills
  • Must be willing and able to travel up to 20% of the time
Job Ref: 40774BR

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