Senior Director, Product Marketing - Ads - 852905

Microsoft Advertising Business Group (MSABG)is an exciting and fast growing business unit within the Microsoft’s Online Services Division (OSD). MSABG provides world-class digital advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. MSABG businesses span search, display, online tools and networks as well as emerging media including mobile, gaming and video on demand. Within the Display Ad Experiences organization the Product Marketing team consists of Brand Marketers, Product Marketers, and Marketing Operations Program Managers who work across Microsoft teams and external partners to position and differentiate Microsoft Advertising in the industry, plan and execute GTM and Marketing for our Display ad offerings and set and manage Marketing plans, priorities, KPIs, budgets and other guidance for the full Display Marketing Community, working across all consumer product groups, the field and other groups. Successful outcomes of these efforts are strong brand awareness and consideration for Microsoft Advertising, a high-functioning Marketing Community that drives awareness and consideration of our ad offerings, and a scalable, measurable GTM process that enables efficient and effective GTM of new and changed ad offerings from the BGs to our field channels and through them to agencies and advertisers globally. As part of this role the Sr. Director also oversees the Display Customer Advisory Board (CAB) and manages other voice of the customer/voice of the field feedback loops, working with global field teams including Sales and Trade Marketing, advertising clients, agencies, and other industry players. Overall the Sr. Director of Display Product Marketing is the primary person responsible for landing our brand, our story and our product offerings with the field, ensuring the smooth and successful operation of Marketing and GTM with our partners and stakeholders. As a team leader and manager this person also plays a key role in driving overall business, process and people initiatives. Roles & Responsibilities • Create, execute & manage all aspects of the MSFT Advertising brand positioning & visual identity; position & differentiate MSFT Advertising internally & externally. • Define & execute annual marketing plans – including integrated marketing strategies, clear and specific annual messaging and communication plans; align with all partners required to execute on those plans. • Integrate research & insights into MSFT Advertising brand campaigns and materials and provide marketing and GTM support for all research and insights. Infuse insights based messaging into all marketing communications materials created. • Build, manage and measure scalable GTM and product marketing processes across the display advertising business connecting products coming from multiple engineering teams to field ready advertiser offerings. Co-accountable for GTM effectiveness for the business with field leadership. • Create, execute & manage the marketing community across the consumer product groups, central PR and our field teams for display advertising, including accountability for marketing commitments, marketing budget, headcount & resource mapping, marketing KPI definition, MBU/QBUs and overall marketing ROB. • Support field and executive communications to evangelize the MSA strategy though internal & external events. • Lead high performing team through large change management initiatives and enabling them to build concrete approaches to marketing and business problems in times of ambiguity as the business they are accountable for evolves • Manage, forecast and spend marketing budget in accordance with Microsoft procurement policies. Key Measures of Success • Brand: Brand Awareness, Brand Consideration, Purchase Intent • GTM: BOM Quality Score, GTM Landing KPI, GTM Roadmap Accuracy • Product Marketing: Deliver best in class Marketing materials as measured by Sales and Trade Marketing Skills & Qualifications • Track-record of world-class marketing (10+ years) –product launch & sustain, marketing communications around perception change. Leading marketing of complex portfolios. • Creating structure and definition around uncertain, complex and/or ambiguous business problems • Ability to influence matrixed teams and identify marketing needs, gain alignment, and deliver against outcomes expected. • Consistent history of successfully leading complex, cross-organizational initiatives. • Experienced people manager with a track record of building high performing teams and providing support for career growth & long term development. • Experience in sales/marketing to sales fields a plus. Experience Required • A minimum of 10+ years of demonstrated post-college work experience in product marketing, brand marketing, marketing communications, marketing strategy at an online media or high tech company, top-tier marketing communications firm, and/or traditional media company. • A minimum of 10+ years in marketing leadership roles and 10+ years of progressively complex people/ team leadership experience. Deep experience leading functionally and geographically diverse/ distributed teams desired. • A BS/BA degree • MBA; study in marketing or business management; and relevant advertising industry experience preferred. • Experienced people manager with a track record of building high performing teams and providing support for career growth & long term development. O:MA XADSXPM:CAVA*LI	Job ID 852905 Location United States, WA, Bellevue Job Category Marketing Division Advertising & Online