Marketing Manager, Global Nutrition Group Chicago, Illinois

Marketing

PepsiCo's Global Groups are responsible for developing and driving global brand portfolio strategy and breakthrough innovation for each of PepsiCo's global Snack, Beverage and Nutrition brands. As a Global Brand Manager, you will work on a team responsible for the strategic, creative and executional development of one of our key global brands. You will act as a brand steward and will collaborate with internal/external stakeholders and agency partners to help the development of a comprehensive marketing plan that can be executed in markets around the world.

In this role, you will be a member of the Tropicana Brand Team within the Global Nutrition Group, and will develop and lead execution of 2014 Tropicana brand plans, including brand strategy, media, advertising & visual identity and innovation.

Accountabilities:

• Collaborate with and influence cross-functional team to deliver 2014 brand plans.
• Communicate with, engage, gain input, and actively influence key Tropicana stakeholders, cross-functional leadership and the Senior Leadership team.
• Support cross-functional teams across all stages in ideating, chartering, developing, and launching new innovation for Tropicana.
• Analyze business and consumer trends, identify key issues facing the business and help execute innovative marketing and general management plans.
• Create high-impact promotions, advertising, packaging, sales materials and internal assets to communicate the brand's identity.
• Lead cross-functional teams in the development and execution of marketing plan strategies - including advertising, packaging, trade and consumer promotions.
• Work with the team to manage projects to help deliver against these objectives, including budget and timeline management.

Minimum Qualifications:

• Undergraduate Degree
• A minimum of 5 years prior Marketing experience (if undergrad degree only) OR 2 years of prior Marketing experience (if Advanced Degree)
• Strong analytical skills
• Advanced PowerPoint and Excel skills

Preferred Qualifications:

• MBA with a concentration in Marketing
• Prior experience working closely with agencies to create world class work and understand the development and execution of integrated marketing programs (e.g. packaging/ design development, consumer and customer promotions etc.).
• Prior global experience or a solid understanding of markets outside North America
• Ability to work and thrive in ambiguous, less-structured environments (able to "jump in" and contribute even when facts are not yet 100% clear)
• Ability to effectively collaborate, communicate and influence in a matrix environment.
• Creative thinking and problem solving skills
• Demonstrated ability to develop and cultivate relationships
• Excellent written and oral communication skills

Job Ref: 40731BR Apply