Director of Marketing Online Acquisition

Job details

Job Location: Menlo Park, CA

Job ID: 00109102-1

This is an exciting opportunity to lead Online Acquisition globally for Intuit’s Small Business Group (SBG). This person will be responsible for key marketing levers that drive growth throughout the prospect and customer funnel… leveraging channels such as SEM, display advertising, affiliate programs, re-targeting, social media, mobile media, and other emerging channels. In addition to owning and driving customer acquisition and revenue growth, this person will also be a thought leader on how we can create competitive advantages leveraging digital marketing expertise, technologies and data.

Key responsibilities include:

• Shaping & driving the Small Business 3-year online acquisition plan; inclusive of social, mobile, emerging media, SEO, PPC & affiliate marketing strategies
• Deliver on 1-year growth goals, by leading through his/her team and partnering cross-channel and cross-functions
• Building & maintaining key relationships with business & thought leaders from outside social & mobile media organizations
• Recruiting, developing, and coaching a 10-15 person team including one layer of management, responsible for a $40-50M worldwide budget.
• Selecting and managing “best in class” agencies & vendors to drive innovation & growth-generating creative/media campaigns
• Playing an active leadership role in internal Social, Mobile & Digital Marketing communities to share & adopt best practices & innovation across Intuit
• Work closely with the channel leaders in SBG Marketing to ensure that we develop and execute truly integrated marketing campaigns that leverage the assets we have across all our prospects, customers, products and channels.
• Be a leader/teacher who role models learning from successes and failures. Share lessons broadly to help the bigger team improve.
• Manage change skillfully across complex organizational boundaries.

Qualifications

• 10+ years of experience in online acquisition (paid search, display advertising and platforms, social media, mobile media marketing)
• Demonstrated exceptional leadership, management and communication skills, broad operating expertise and sound strategic thinking capabilities
• Ability to influence & partner with key internal stakeholder teams: senior leadership, product marketers, marketing channel leaders, analysts, procurement and finance to ensure shared vision and drive initiatives forward
• Track record of success in hiring, managing & developing talent to be high-performing and high-committed team
• Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment.
• Excellent written and verbal communication and presentation skills. Ability to develop and deliver clear, concise communication of complex issues to employees and executives.
• Learner’s mindset, with drive towards continuous innovation and improvement and a bias for action.

Imagine a career where your creative inspiration can fuel BIG innovation. Year-over-year, Intuit has been recognized as a best employer and is consistently ranked on Fortune’s “100 Best Companies To Work For” and Fortune World’s “Most Admired Software Companies” lists. Immerse yourself in our award winning culture while creating breakthrough solutions that simplify the lives of consumers and small businesses and their customers worldwide.

Intuit is expanding its social, mobile, and global footprint with a full suite of products and services that are revolutionizing the industry. Utilizing design for delight and lean startup methodologies, our entrepreneurial employees have brought more than 250 innovations to market – from QuickBooks®, Quicken®, and TurboTax®, to GoPayment, Mint.com, big data, cloud (SaaS, PaaS) and mobile apps. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality at Intuit.

Discover what it’s like to be part of a team that rewards taking risks and trying new things. It’s time to love what you do! Check out all of our career opportunities at: http://jobs.intuit.com. Intuit is an Equal Opportunity Employer.

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