Job Location: Hopkinton, MA
This
role is responsible for driving divisional marketing direction and
content into corporate campaigns and for coordinating launches across
product teams. Interacts with corporate campaign teams, product
marketing, product management, field marketing and divisional management
to ensure support of divisional business objectives and maximum
exposure across corporate campaigns and launch activities. Works
directly with campaign teams to establish division marketing and sales
priorities, identifies market opportunities, maintains message
consistency and ensures alignment with geo marketing leads. Maintains
campaign development and product launch calendars, serves as a
coordinator for cross functional teams, manages regular launch meetings
and report outs on status and results.
- Manages product launches, category positioning and messaging for divisional products.
- Responsibilities
include assessing market requirements, message development, content
development and calls to action to support corporate campaigns.
- Guides product introductions as part of a cross functional launch team.
- Also responsible for developing content for field events, internal training, customer engagement and trade shows
Position requires ability to interface with all levels of organization including the executive management team as well as cross functional leads from corporate marketing, field marketing and sales
Job ID: 118887BR
for more details see https://sjobs.brassring.com/1033/asp/tg/cim_default.asp?SID=^FgF/RMs630eAHYTvoLkNlhqJqLNf50bR6kZ5jm5F5
0 comments:
Post a Comment