Posted Position Title Belk Marketing Analyst

Job Number	1840952
Business	GE Capital
Business Segment	Capital - Retail Finance
About Us	GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with more than 75 years of experience in consumer financing. The business, which originates loans as a unit of GE Capital Retail Bank, provides credit card programs to retailers and consumers in the United States and Canada. We build better businesses through customized private label and bankcard credit programs to national and regional retailers in the U.S., as well as private label credit card programs, promotional and installment lending, bankcards and financial services for consumers through dealers; national, regional and independent retailers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries. At GE Capital Retail Finance, we are committed to being an employer of choice, offering competitive rewards, compensation and benefits. When you join our team, you become part of a stimulating work environment with vast opportunities to sharpen your skills and embrace new leadership challenges. GE provides tools to enable you to build your development and chart your own career path. As a member of the GE Capital Retail Finance team, you'll join over 8,000 colleagues who are passionate about their work! The United States has regulations that govern the hiring of current or former U.S. Government employees. If you currently work for (or have in the past) the U.S. Government (in any capacity), you may have certain responsibilities under these regulations and certain restrictions may apply to your potential employment with GE. Therefore, if GE regarding a position of employment contacts you, and you have worked for the U.S. Government at any time, please immediately inform the GE representative of this fact.
Career Level	Experienced
Function	Marketing
Function Segment	Research and Analytics
Location(s) Where Opening Is Available	United States
U.S. State, China or Canada Provinces	North Carolina
City	Charlotte
Postal Code	28217-4525
Relocation Expenses	Yes
Role Summary/Purpose	GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Role provides day to day tactical analytics support for Belk. Responsible for developing actionable analyses and accurate preparation of management-level and adhoc reports utilizing queries from the multiple reporting systems and customer information collected from across the business segments.
Essential Responsibilities	Be responsible for executing, implementing and/or running weekly direct marketing programs in support of Belk client needs. Campaigns will be focused not just on credit customers but overall retail strategies. Execute direct mail campaigns with responsibility for pulling files/ lists and providing backend analysis. Work directly with Belk Retail partner and their CRM Director. Provide expertise on experimental test design, perform exploratory data analyses, and contribute to the development/enhancement of campaign execution. Maintaining and distributing the weekly and monthly reports to client Perform advance exploratory data analysis and communicate results to business users. Provide analysis support for ad hoc requests and communicate results. Develop segmentation methodology for optimizing customer communications Responsible for file pulls to identify appropriate customer targeting strategy. Work with marketing to manage and implement acquisition, retention and activation test plans. Work closely with retail partner to execute campaigns targeting - corporate & vendor specific.
Qualifications/Requirements	Bachelor’s Degree or in lieu of a Bachelor’s Degree, a High School Diploma / GED and 3+ years of direct marketing experience Minimum of 2 years of experience in analytics and/or direct marketing campaign execution Experience with analytic tools such as SAS, SQL and OLAP tools Minimum of 12 months SQL & Segmentation experience Minimum of 12 months File identification and pulling of customer data experience Microsoft Office Suite required YOU MUST BE ABLE TO SATISFY THE REQUIREMENTS OF SECTION 19 OF THE FEDERAL DEPOSIT INSURANCE ACT Eligibility Requirements : All applications for employment must be submitted through either http://www.gecareers.com or the Career Opportunity System (COS) to be considered You must be 18 years or older You must have a high school diploma or equivalent You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection process If currently a GE employee, you must have been in your current position for at least 6 months (AP) or 24 months (PB or greater), have at least a "consistently meets expectations" performance rating and have the approval of your manager to post (or the approval of your manager and HR to apply if you don't meet the time-in-job or performance requirement) For U.S. employment opportunities, GE hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. GE will require proof of work authorization. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Additional Eligibility Qualifications	GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics	Retail direct marketing experience Email campaign experience Understanding of relational databases and usage of large data sets Oracle experience SAS and Unica experience Design of experiment in a direct marketing environment
Section 19 Job	YOU MUST BE ABLE TO SATISFY THE REQUIREMENTS OF SECTION 19 OF THE FEDERAL DEPOSIT INSURANCE ACT.