Friday, 28 February 2014

Date: Feb 27, 2014
Location Skillman, NJ, US
Johnson & Johnson companies are equal opportunity employers.

Director, Aveeno Baby Global Franchise Organization (GFO)-0231140127

Description

The Director, Premium Segment Strategy & Aveeno Baby North America is a key strategic leadership role within the Baby Global Franchise Organization. This position reports into the Vice President, Global Baby Equity/Category, Americas and will be based in Skillman, NJ.

PRINCIPAL RESPONSIBILITIES: This Director will be a key leader in shaping the global Baby strategy, innovation platforms, and pipeline initiatives as well as the lead partner to the NA Regional team to drive long term business and brand growth of the Aveeno Baby and emerging premium tier portfolio of brands. This individual will also play a leadership role in shaping and delivering new innovation platforms to drive future growth (i.e., enterprise pediatrics platform).

Global Initiatives: Build understanding of the premium tier Baby marketplace opportunity and shape strategic recommendation on where to play/how to win in this growth space assessing both organic growth and business development opportunities. Lead Project Tiffany global design to help Johnson Baby successfully line extend into new needs states and premium tier segment opportunity. Lead Project Tiffany commercialization including insight generation, product positioning, winning concept development, new product/claims development process (in partnership with cross functional team inclusive of R&D, Global Strategic Insights, Supply Chain, Global Strategic Design Office, and Regional Marketing and Agency Partners). Serve as Global Equity Steward of the Aveeno Baby brand to ensure relevance, differentiation, and long term brand health. Lend leadership support to new innovation platforms such as Pediatrics SNAP.

NA Baby Franchise & Brand Strategy development: Develop strategic priorities (5-10 year timeframe) and shape key initiatives to drive premium tier Baby growth in NA against prioritized need states. Lead key business processes to support strategic planning process and to deliver against growth initiatives. Lead development of Aveeno Bay NA innovation pipeline in partnership with NA team to ensure fit with growth goals. Partner with NA brand team to develop equity tools to support Aveeno Baby equity and business growth goals (e.g. global footprints, brand guides, copy strategy for new product launches). Partner with NA brand team to shape/deliver Project Tiffany commercialization to achieve regional business goals.

People Development and High Performing Culture: Develop direct report and play a leadership role in talent management and succession planning for the Global Franchise Organization. Create a high performing and highly engaged culture of innovation and collaboration across the regional and global teams.

Qualifications


A Bachelor's degree is required; an MBA or equivalent degree is preferred. A minimum of 7 years of progressive Consumer Packaged Goods (CPG) marketing experience is required. International/Multicultural experience is preferred. Demonstrated track record of performance and marketing leadership is required. Notable strengths in core marketing competencies of brand positioning/strategy development, consumer insight generation, new product innovation/commercialization, and advertising/integrated marketing communications development are required. Thinks strategically and analytically- balance between big picture understanding and attention to detail is required. Demonstrated ability to influence cross-functional and senior management to impact decision-making is required. Strong collaboration and communications skills are required. People management experience with strong track record of talent development is required. Global mindset and cultural sensitivity is preferred.

This position requires approximately 15% travel domestic and international travel.

J2W:LI NA

Primary Location:North America-United States-New Jersey-Skillman
Organization: Johnson & Johnson Consumer Inc. (6071)
Job Function: Product Management

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Nearest Major Market: New Jersey
Job Segment: Manager, Equity, Pediatric, Marketing Communications, Communications, Management, Finance, Healthcare, Marketing

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