South San Francisco, California
Job ID: 00382957
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Who We Are
At the Roche Group, about 80,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 30 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. The headquarters for Roche pharmaceutical operations in the United States, Genentech has multiple therapies on the market for cancer and other serious illnesses. Please take this opportunity to learn about Genentech, where we believe that our employees are our most important asset and are dedicated to remaining a great place to work.
The Position
The Analytics Manager/Sr. Manager participates actively in Genentech’s commercial planning efforts by providing unbiased, objective quantitative data analyses to address critical business issues and to support strategic decision making for the company. The Analytics Manager will utilize advanced analytical techniques to: 1) Increase understanding of effectiveness/ROI of all promotional efforts including sales force; 2) Mine and analyze longitudinal patient-level data to track KPIs, generate hypotheses for brand teams, and to inform primary market research, 3.) Conduct and manage all Sales Force targeting, sizing, and structural analyses, and 4.) Provide guidance to Marketing Directors and Franchise Heads to ensure efficient and effective use of resources. The Analytics Manager/Sr. Manager has a broad understanding of pharmaceutical data, including sales and claims data, and which source to leverage in order to answer business questions most effectively. He/she works with MA&S and Brand team colleagues to understand business objectives and to apply analytics for marketing projects. The Analytics Manager/Sr. Manager conducts critical analyses by integrating multiple data sources and guides decisions by providing an objective viewpoint and recommendations to the Commercial organization. He/she utilizes strong analytical skills and influencing abilities to:
MAJOR RESPONSIBILITIES:
Develop and implement standard ROI principles and analyses and present results to marketing teams (15%)
Develop and implement analyses for field force promotion, including customer segmentation, targeting, and promotional response measurements (10%)
Guide strategic decisions within a franchise and/or across the portfolio (25%)
Make recommendations to brands and other stakeholders on the effectiveness of different marketing tactics (10%)
Generalize approach to measuring common programs across the business unit (5%)
Establish and maintain data and approaches to measuring tactic interactions and cross-product impact (5%)
Partner effectively and collaborate with other MA&S colleagues to provide holistic analytical insight (20%)
Represent brand-specific MS approaches and customizations to the broader team to ensure consistency in MS across the portfolio; learn from others, and proactively share and seek out advice on approaches to complex MS situations (10%)
Who You Are
QUALIFICATIONS:
Minimum:
Master's or PhD degree in Business, Economics, Statistics, Social Sciences or related field is required.
At least three years analytical experience, preferably within pharmaceutical or biotech industry.
Proficiency in analytical tools is required (e.g., SAS, SPSS, or SQL)
Demonstrated ability to structure and conduct analyses to generate insight and recommendations
Excellent problem solving and Excel-based modeling skills
A keen eye for detail
Demonstrated ability to influence without direct authority, and to develop and maintain strong partnerships
Proven track record of working effectively in a collaborative, fast-paced, multi-tasking environment
Preferred Qualifications:
Experience with secondary data: syndicated sales, promotional & marketing data, longitudinal patient-level data, payer data. Additional knowledge of primary market research or medical research data is a plus
Experience using patient level data (medical/retail claims) to analyze treatment/usage patterns
Experience with field force analytics, including customer segmentation, targeting, and promotional response measurements
Experience using medical/retail claims data to analyze treatment/usage patterns
Experience working with or in marketing
Experience doing marketing analytics, knowledge of emarketing analytics is a plus
Experience with advanced statistical techniques such as experimental design, CHAID, uncertainty analysis, data mining, segmentation methods, multivariate regression, construction of score-cards, or predictive modeling
For more details visit www.gene.com
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