| Job Summary: As the Sr. Community Manager for our prospect and customer facing Community, you will be responsible for implementing and maintaining NetApp’s Global Community Strategy. This includes managing and developing Community Engagement programs, evangelizing and governing participation of NetApp employees within the Community, and nurturing relationships through the community with NetApp advocates. As part of the Digital Marketing team, you will work closely with internal marketing teams to integrate related programs that the Community platform supports.see http://www.netapp.com/us/careers/index.aspx Essential Functions: - Implement, optimize, and expand the newly formed Community strategy and tactics that span both marketing and support related goals and objectives. Work with cross-functional teams to outline integration points and identify areas of opportunities to increase engagement and customer success. - Act as the Community Ambassador to ensure Community members are satisfied with the content within the community, that there is timely, relevant, and accurate responses to questions and nurture relationships online with key members. - Work with our Marketing Technology team to manage the platform roadmap and outline how features and functionality are needed to execute the strategy. - Work with the Digital Marketing Storytelling team to create and promote effective and relevant content for our member to engage with, and lead them into contributing their own posts as a result. Provide insight and feedback based on data to improve the editorial calendar within the Community’s engagement programs. - Work with Community Specialist to define and implement a governance model to effectively manage space owners, moderators, and member participation. - Manage the moderation and monitoring of all Community content according to the Terms of Use and Governance policy, liaising with the Legal and Trade Compliance team where required. - Develop, implement and analyze effective community success metrics. Implement tactics to optimize the results to meet the Community goals and objectives. - Develop a communications plan and build Community participation, moderation, and space ownership from key subject matter experts. -Monitor trends in online community tools, trends and applications. | |
| Requirements: - Excellent verbal and written communication skills; especially presentation skills and experience with or knowledge of NetApp products a plus. - Previous experience in online/social media marketing and/or customer service (3-5 years preferable in a high tech environment) - Proficient with online social networking tools Facebook, Twitter, YouTube and blogs. - Experience with global strategy and planning of community programs - Experience in managing the day-to-day activities of multiple social campaigns including managing assets across multiple social networks. - Prior experience creating weekly and monthly reports on Community activities. - Ability to manage multiple tasks in a deadline driven environment. - Effectively prioritize and execute multiple tasks in a team oriented collaborative environment. - Solid understanding of the Internet, Internet technologies and Web-based content publishing, HTML, production, and Design/UI issues. Responsibility and Interaction: - Responsibility: - The tasks this individual is responsible are often unstructured and the issues addressed are less defined requiring new perspectives and creative approaches. - This individual will apply attained experiences and knowledge in solving problems that are complex in scope requiring in-depth evaluation. - Demonstrate good judgment in solving problems as well as identifying problems in advance, and proposing solutions. - Interaction: - This individual must work effectively with Staff to Vice President level employees within the function, across functions and with external parties. - Limited supervision and direction is provided, as this individual can operate and drive results and set priorities independently. - The ideal candidate will be a proactive contributor and subject matter expert. - To be successful, this individual must demonstrate favorable results through regular leadership and influencing others. | |
| Education & Experience: - A minimum of 8 years of related experience is required; 9 to 11 years of related experience is preferred. - A Bachelor of Arts of Science Degree is required, or equivalent experience. - Demonstrated ability to have completed multiple, complex technical projects. - Strong understanding of NetApp Solutions is preferable. | |
| Marketing | |
| Full-time | |
| USA - California - San FranciscoUSA - California - Sunnyvale (Corporate Headquarters) | |
| 25017BR |
Monday, 9 September 2013
Title : Sr. Community Manager
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