Marketing & Customer Engagement Associate Partner - Center of Competence

Job ID GBS-0621851 Job type Full-time Regular Work country USA Position type Professional Work city - Any Posted 27-Nov-2013 Travel Up to 4 days a week (home on weekends-based on project requirements) Job area Marketing & Communications Business group Global Business Services Job category Consultant Business unit ConServ Job role Strategy Consultant Job role skillset Business Strategy Commissionable/Sales-Incentive jobs only No

Job description

IBM Global Business Services (GBS) has established a Smarter Commerce Center of Competence in its Strategy & Transformation (S&T) Service Line. The primary objective of this group is to provide Sales, Solutions, and Delivery Excellence support to S&T teams in North America, Europe and Growth Markets. The Practice is currently seeking an experienced Associate Partner with a proven ability to lead strategic business development activities for the Marketing & Customer Engagement Service Area. The AP will assist in the development of go-to-market strategies, solution development, opportunity identification, and the sales and delivery of complex Marketing & Customer Engagements. A successful candidate will have the ability to work across multiple industries with significant experience working with clients to develop a marketing vision and blueprint that aligns with the company strategy. This Associate Partner position involves: Working directly with top tier Chief Marketing Officers (CMO) and Chief Executive Officers (CEO) to provide business model innovation. Understanding cross-channel marketing requirements for large, multi-channel enterprises, as being influenced from within and outside a company's current industry segment. Strong familiarity with digital marketing capabilities and technologies, especially in the digital, social and mobile arenas. Comfort with concepts in the areas of data analytics, and both traditional and digital marketing metrics and campaigns. Envisioning the art of the possible via data and social marketing across a variety of industries. Discussing and managing the implementation process of building transformative digital marketing operations within incumbent business units, including integration with traditional marketing, governance and decision rights, etc. Familiarity with organizational issues that arise as customers become cross-channel and cross LOB. Conceptualizing and discussing the pros and cons of centralized vs decentralized approaches in the areas of data usage, customer information, marketing campaigns, etc. Understanding of the main business issues facing CMOs and CSOs today. The position requires significant expertise in strategy design, smarter commerce, marketing and industry knowledge. A successful candidate will have significant hands-on leadership of large teams and experience with B2B and B2C business transformation projects. Qualified candidates will have: Deep Customer and Product Marketing skills to create a compelling and differentiated approach to our clients. Skills and expertise in the technology of today and ability to successfully execute those skills on a daily basis. Sales and Proposal Management skills including leading the proposal teams through the development of project scope, vision, objectives and approach to solution the client’s issue. Strong Project Management skills and experience managing large projects with multiple workstreams. Demonstrated track record of successful business development, profitable project delivery and quality review. Successful hands on full life cycle project experience. Proven sales track record and demonstrated proficiency in developing channel and client relationships. Previous industry experience in the Customer Management and Digital Marketing fields. Excellent client interaction and relationship building skills with ability to work both middle and executive management. Excellent oral and written communication and organization and teaming skills. This role requires the ability to accommodate extensive global travel (60-70% or more) (2252) LI-SC3

Required Bachelor's Degree At least 3 years experience in developing executive level relationships, with prior experience in the identification, development, and closure of sales efforts. At least 3 years experience in Digital Marketing capabilities and technologies, including digital, social and/or mobile arenas. At least 3 years experience in interacting with C-level executives; including the ability to act as the client's trusted Business Advisor. At least 5 years experience in cross-channel marketing for large, multi-channel enterprises. At least 3 years experience in building transformative Digital Marketing operations within incumbent business units, including integration with traditional marketing, governance and decision rights. Readiness to travel Up to 4 days a week (home on weekends-based on project requirements) English: Basic knowledge

Preferred Master's Degree At least 10 years experience in developing executive level relationships, with prior experience in the identification, development, and closure of sales efforts. At least 10 years experience in Digital Marketing capabilities and technologies, including digital, social and/or mobile arenas. At least 10 years experience in interacting with C-level executives; including the ability to act as the client's trusted Business Advisor. At least 10 years experience in cross-channel marketing for large, multi-channel enterprises. At least 10 years experience in building transformative Digital Marketing operations within incumbent business units, including integration with traditional marketing, governance and decision rights. English : Intermediate

Additional information To be an official applicant to IBM, you must submit a resume and online application. Resumes submitted remain active for six months. To ALL recruitment agencies: IBM only accepts resumes from agencies on our Approved Agency List. Please do not forward resumes to our applicant tracking system, IBM employees, or send to any IBM company location. IBM is not responsible for any fees related to unsolicited resumes.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.