Job details
- Job Number: 29353993
- Fargo, North Dakota, United States
- Posted: 26-Aug-2013
- Weekly Hours: 40.00
Job Summary
The
ASC is an Apple employee who serves as the Apple business manager and
influencer in a Reseller’s store. The ASC’s role is to grow Apple
product sales and add-on business in the store. He or she is held
accountable for sales performance by providing excellent customer
service, giving 1:1 and 1:many product demonstrations, and ensuring all
Apple fixtures and merchandising elements are up to date and maintained
according to Apple’s standards. The ASC is also responsible for training
the Reseller’s staff on Apple products and Apple Shop merchandizing and
maintenance standards. Other key responsibilities include providing
business insights and identifying opportunities.
Key Qualifications
- Skills and Experience:
- • Experience in retail or field sales (minimum 1-2 years). • Business acumen.
- • Extraordinary customer service skills.
- • Adaptive and solution based approach to selling.
- • Excellent communication skills (written and verbal).
- • Strong presentation / group demo skills.
- • Ability to translate “techno speak” into layman’s terms.
- • Ability to lead and influence a group of individuals with whom you work.
- • Proven self-starter with entrepreneurial flair.
- • Self-direction leading to high degree of success throughout his/her career.
- • Ability to work autonomously.
- • Strong problem solving abilities.
- • Strong organizational skills.
- • A high standard of values, ethics, integrity, and trust.
- Success Metrics/Key Performance Indicators:
- Quantitative
- • Year over Year growth in Apple Product and Beyond the Box sales in the assigned Point of Sale.
- • Achievement of overall Point of Sale sales goals vs. targets including key Beyond the Box attach rates. Qualitative
- • Level of interaction with Reseller’s store staff.
- • Excellent customer feedback, and loyal customers who return to the store for Apple needs and questions. • Converting customers who wouldn’t ordinarily consider a Mac or other Apple product.
- • Excellent scores in quality control survey and mystery shopping audits.
- • Number of Apple Professionals with APP level on ASTO.
Description
The
ASC has the following responsibilities to fulfill as they relate to
four different audiences:
1. Customer
The most important role that the ASC serves is that of providing an
excellent Apple Customer Experience. Responsibilities include:
• Promoting Apple products and solutions by communicating the benefits
and values of the products through product demonstrations.
• Conducting 1:1 and 1:many (where applicable) product demonstrations
using World Wide developed demo scripts for guidance.
• Building a community of loyal Apple customers who will come back to
consult the ASC on future Apple purchases. 2. Reseller Staff/Management
A successful ASC proves him/herself relevant to a Reseller’s management
team and is able to gain support without authority. He/she has strong
business acumen and understanding of the Reseller’s business and goals.
Responsibilities include:
• Acting as a promoter of the Apple brand to the Reseller’s staff
/management, and keeping them engaged and up to date on Apple’s latest
and greatest products.
• Understand what the Reseller’s business goals are and link Apple’s
goals to theirs.
• Identifying and maintaining a “virtual team” of key staff members who
the ASC will train and transform into Apple Professional / Experts. The
training of the “virtual team” is critical, as the ASC will depend on
this group to support Apple’s business in every way.
3. Apple Shop / Apple Inline
The ASC operates as a business manager of the Apple Shop or Inline. As
such, it is the ASC’s responsibility to maintain the quality and
appearance of the Apple Shop or Inline in order to give the customer and
Reseller the best possible Apple experience according to Apple
standards. Responsibilities include:
• Ensuring all merchandising elements (including demo content, as well
as all 2D and 3D elements) are up to date and follow Apple worldwide
standards.
• Providing daily care and maintaining tidiness according to World Wide
guidelines, also submitting maintenance requests when needed through
iForms/Xpedex (or equivalents).
• Flag to his/her manager any maintenance issues with any Apple
merchandizing execution in the store. 4. Apple Corporate/Manager
The ASC is able to provide key insights on the Apple business in a
singular storefront, and identify business opportunities.
Responsibilities include:
• Monitoring performance results and inventory levels.
• Monitoring regular competitive/trend tracking.
• Providing insightful feedback that will help to further develop and
improve upon Apple Shop performance.
Education
College preferred
Additional Requirements
see https://jobs.apple.com
Ability to work nights and weekends
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